WHERE IT COMES FROM

STRAIGHT FROM THE CHANNON, NSW

OUR LEMON MYRTLE IS GROWN AND HARVESTED RIGHT HERE IN AUSTRALIA, SOURCED THROUGH GROWERS WHO'VE SPENT OVER TWO DECADES PERFECTING THE CRAFT—FROM THE LUSH GROWING REGIONS OF NORTHERN NSW, WHERE AUSTRALIA'S LEMON MYRTLE INDUSTRY FIRST TOOK ROOT.

EVERY LEAF IS GROWN, HARVESTED AND PROCESSED WITH FULL TRACEABILITY BACK TO THE FARM IT CAME FROM. IT'S THE SAME PLANT THAT'S BEEN USED BY FIRST NATIONS PEOPLES FOR THOUSANDS OF YEARS, LONG BEFORE IT FOUND ITS WAY INTO SHAMPOO BOTTLES AND KITCHEN CUPBOARDS—AND WE DON'T TAKE THAT HISTORY LIGHTLY.

FAMILY OWNED AND RUN

THE DE PAGTERS

LEMON MYRTLE FRAGRANCES HAS BEEN A TRUSTED, MUCH-LOVED NAME IN NATURAL PERSONAL, HOME AND PET CARE FOR OVER 25 YEARS. THE BRAND BEGAN IN THE 1990S, STARTED BY A FAMILY WITH A PASSION FOR AUSTRALIA'S OWN LEMON MYRTLE AND A BELIEF THAT BODY CARE DIDN'T NEED TO BE FULL OF SYNTHETIC NASTIES TO WORK BEAUTIFULLY.

IN 2018, AFTER 15 YEARS AS LOYAL CUSTOMERS OURSELVES, WE TOOK OVER THE REINS. WE'RE KERRY AND PETER DE PAGTER, AND THESE DAYS OUR TWO ADULT KIDS, CASSI AND BEN, ARE RIGHT ALONGSIDE US RUNNING THE BUSINESS TOO.

TAKING ON A BRAND WITH THIS MUCH HISTORY WAS NEVER ABOUT REINVENTING IT. IT WAS ABOUT PROTECTING WHAT MADE IT SPECIAL; REAL INGREDIENTS, REAL CARE, AND A GENUINE CONNECTION TO THE LAND THIS ALL STARTED FROM.