By now, you’ve probably heard of ‘minimalism’, an idea that prioritises buying less to combat the mass-consumerism we’ve normalised. However, minimalism has grown to be more than just a passing trend – it’s a lifestyle for those seeking simplicity, quality, and mindful buying. This lifestyle no longer benefits homes, but also lives, with less excess having profound effects on mental wellbeing, which you can read about in a Forbes article linked here.
If you don’t know much about minimalism, read this quick breakdown:
In the digital age, there is a wider accessibility to products from all over the world, as well as an increasing problem of comparison. This has led to a rise in consumerism and sparked the increasingly short lifespan of trends, growing fast fashion brands, and further exploitation of our planet and other humans.
Many have responded to this overwhelming consumer-based landscape with a desire to return to the simple, reducing clutter in their lives and focusing on what truly adds value. This has developed a deeper understanding on the importance of mindfulness, intentionality, and quality of life, both for ourselves, and the planet.
Some of the key principles of minimalism include:
- Simplicity
Less is more, with most minimalists embracing a decluttered lifestyle.
- Quality
Minimalists believe in investing in fewer, better products that stand the test of time.
- Sustainability
This includes choosing eco-friendly and ethical products that reflect care for the planet.
This last principle is especially significant, with people becoming more aware of the environmental impact of their purchases. In response, they are prioritising eco-friendly, ethically sourced, and high-quality products that stand the test of time to keep their impact on the environment as small as possible. These qualities are becoming more popular in mainstream products, but are most significantly known for being the heart of our lemon myrtle products.
Australian-made and family-owned, our products offer quality products that are natural and multifunctional, perfectly embodying the minimalist philosophy. Not to mention they’re affordable – keeping the impact on your bank balance as minimal as possible too!
In this blog, we’ll unpack all the ways you can adopt a minimalist lifestyle through our products, offering you the chance to embrace simplicity and sophistication in the most mindful way possible in 2025!
What is Lemon Myrtle?
If you don’t know what lemon myrtle is, we have countless in-depth blogs on the plant and its benefits, including this blog on what lemon myrtle is used for, and this blog on how lemon myrtle differs from lemons, including the benefits of each.
However, here’s a quick recap:
Lemon myrtle is a native Australian plant with a fresh, clean fragrance and wellness properties. It was first known as an Indigenous superfood, being used in medicine to heal both internal and external ailments. It has natural antifungal, antimicrobial, and antibacterial benefits, meaning no nasty chemicals are needed for it to be highly beneficial.
Minimalism in Lemon Myrtle Fragrances
- Ingredients
Our business is committed to honouring these natural benefits, which means keeping the ingredients in our products minimal. This reduces the impact each product has on the environment and enables us to source directly from Australia.
As lemon myrtle has a strong natural fragrance, every product comes with a sensory experience that doesn’t require added chemicals. Inhaling lemon myrtle fragrance also has health properties, so using these products are always a win-win for your home and your health!
Our products are also always natural, including being cruelty free, vegan friendly, and plant derived. You can read more about what it means for a product to be natural by clicking here.
- Packaging
We keep our packaging to a minimal, including all Lemon Myrtle Fragrances Soap coming unsleeved unless otherwise specified in the Order Notes of your checkout. We also offer bulk purchases, keeping packaging waste reduced for a better impact on the environment. To see our range of bulk products, click here, or click here to read more about why it's better to buy in bulk.
Our packaging designs are also sleek and simple, fitting in harmoniously to minimal spaces to keep them from feeling cluttered.
Further, we offer most of our products with pumps, such as our foaming facial cleanser, to reduce excess use of a product. One pump of the product goes a long way, and ensures your product is able to be used for longer. For other types of packaging, we have guides on the side so you know how much you need to use. These can be found in the “Directions for use” section on the packaging.
- Multifunctional
Our minimal, natural ingredients enable each product to be used in a number of different ways, all shared in our ‘Hacks and Hints’ section below each product.
For example, our all purpose surface cleaner can be used on everything from timber and tile floors as a disinfectant, to bathrooms and bedrooms as a natural deoderiser, or check out our conditioner. Not only can it be used as a normal conditioner, a leave-in conditioner, and as a detangling spray, but can be used as a cuticle cream, shaving foam, and to ease stuck zippers!
From fragrance to skincare, these multi-purpose products offer versatility, reducing the need for cluttered collections in our homes.
Tips for Minimalism in 2025
- Incorporate lemon myrtle into your everyday products (eg. diffusers, body care, food) to gain additional health benefits such as a stronger immune system and revitalised mood. (Check out our recipes with a lemon myrtle spin here, or our aromatherapy benefits blog here for inspiration!)
- Create a routine that incorporates simple luxuries, such as sitting with a rejuvenating tea each morning (Hint: if you use our lemon myrtle tea, you can make it iced for the summer months) or indulging in skincare with a natural, luxurious scent that doesn’t cost the environment.
- Start investing in quality rather than quantity. By purchasing products that last longer, you save money in the long term, even if it feels like a splurge in the moment. This will take a mindset shift to understand the importance of slow luxury, where the experience of luxury is found in quality, longevity, and simplicity, rather than excess, but once you have it, the impacts are life changing.
Note: Remember to declutter your space before purchasing new items. You can read our spring cleaning guide here for some inspiration on where to start to create a fresh space ready for a minimalist 2025.
While we're all in the thick of the festive season right now, it can be easy to get carried away with gift buying ... but when we're mindful of how and what we buy, choose ethical and sustainable options, be mindful of the carbon footprint of our purchases, we can have a joyous and guilt-free Christmas! Buying Australian-Made, natural products is a win-win for all! Enjoy Lemon Myrtle Fragrances products for gifts (and for yourself!) all year round.